2026年(nian)上半年(nian)，國內入境旅游市場加速回暖(nuan)，本地(di)消(xiao)費(fei)市場活力持續(xu)(xu)迸發(fa)(fa)，文旅酒店行業(ye)迎來全新(xin)(xin)發(fa)(fa)展機遇期。立(li)足企業(ye)長期戰略發(fa)(fa)展目標，人民大(da)(da)廈精(jing)準研判行業(ye)發(fa)(fa)展大(da)(da)勢，錨定入境客源拓展、本土消(xiao)費(fei)深耕(geng)雙市場核心(xin)布局(ju)，統籌(chou)旗(qi)下(xia)各酒店、餐(can)飲品(pin)(pin)牌(pai)協(xie)同(tong)聯動，抱團發(fa)(fa)展。通(tong)過落地(di)精(jing)準化(hua)市場適配策(ce)略、創新(xin)(xin)化(hua)經營(ying)運營(ying)模式，持續(xu)(xu)優化(hua)產(chan)業(ye)業(ye)態，夯實內部管理，升級服務品(pin)(pin)質，穩(wen)步夯實企業(ye)高質量、可持續(xu)(xu)發(fa)(fa)展堅實根基。

深(shen)耕涉外入境(jing)市場，高(gao)端業態提質穩增(zeng)

緊抓入(ru)境(jing)(jing)(jing)游(you)復蘇政策紅(hong)利(li)與市(shi)場(chang)機(ji)遇，人民(min)大廈持(chi)(chi)續(xu)深耕海(hai)外(wai)(wai)線上OTA平(ping)臺、跨境(jing)(jing)(jing)地接核(he)(he)心(xin)渠道，聚焦歐美、中亞優(you)質商務(wu)及休閑客(ke)群(qun)，持(chi)(chi)續(xu)優(you)化(hua)高(gao)(gao)端(duan)涉(she)外(wai)(wai)客(ke)源結構，全面拉(la)動酒(jiu)(jiu)店(dian)板塊經(jing)營(ying)質效(xiao)穩步提(ti)(ti)升(sheng)。上半年(nian)，西(xi)安(an)皇冠假日酒(jiu)(jiu)店(dian)經(jing)營(ying)態勢穩健向好，累計實現滿房15次，承接境(jing)(jing)(jing)外(wai)(wai)旅游(you)團隊(dui)1308間夜，新(xin)增(zeng)入(ru)境(jing)(jing)(jing)旅游(you)收入(ru)57萬元，客(ke)戶滿意度、會(hui)員轉化(hua)等(deng)核(he)(he)心(xin)運(yun)營(ying)指標(biao)同(tong)比(bi)(bi)穩步提(ti)(ti)升(sheng)。索(suo)菲特、索(suo)菲特傳(chuan)(chuan)奇酒(jiu)(jiu)店(dian)充分發揮(hui)高(gao)(gao)端(duan)品牌標(biao)桿優(you)勢，上半年(nian)累計接待(dai)外(wai)(wai)賓(bin)26452人次，外(wai)(wai)賓(bin)客(ke)源占比(bi)(bi)達40%，外(wai)(wai)賓(bin)團隊(dui)接待(dai)量同(tong)比(bi)(bi)增(zeng)長115%。其(qi)中，索(suo)菲特傳(chuan)(chuan)奇酒(jiu)(jiu)店(dian)精準(zhun)匹配高(gao)(gao)端(duan)入(ru)境(jing)(jing)(jing)客(ke)群(qun)消費需求(qiu)，RGI指數達133.6，單房收益同(tong)比(bi)(bi)提(ti)(ti)升(sheng)13.2%，高(gao)(gao)端(duan)涉(she)外(wai)(wai)市(shi)場(chang)核(he)(he)心(xin)競(jing)爭力持(chi)(chi)續(xu)增(zeng)強。同(tong)時，公司高(gao)(gao)標(biao)準(zhun)、高(gao)(gao)質量完成中烏論壇(tan)、絲博會(hui)等(deng)重大外(wai)(wai)事接待(dai)保(bao)障任務(wu)，以(yi)專業規范、優(you)質高(gao)(gao)效(xiao)的(de)服(fu)務(wu)標(biao)準(zhun)，擦亮城(cheng)市(shi)對外(wai)(wai)交流(liu)窗口名片，樹(shu)立了優(you)質高(gao)(gao)端(duan)的(de)涉(she)外(wai)(wai)服(fu)務(wu)品牌形象。

激活本土消費市場，餐飲業(ye)態多(duo)點突破

緊扣本土消費(fei)升(sheng)級趨勢，人民大廈餐(can)飲板(ban)塊(kuai)以品質為核心(xin)、以創新(xin)為抓(zhua)手，打(da)通線(xian)上線(xian)下(xia)經(jing)營(ying)(ying)渠道，雙向發力拓寬營(ying)(ying)收(shou)(shou)路(lu)徑，實現經(jing)營(ying)(ying)規(gui)模、品牌口碑雙向提(ti)升(sheng)。線(xian)下(xia)場景持(chi)續拓面增(zeng)(zeng)收(shou)(shou)，積極開(kai)拓政企服(fu)(fu)(fu)務市(shi)場，旗(qi)下(xia)餐(can)飲公(gong)司(si)成功中(zhong)標陜西省煤田地質集團員(yuan)工餐(can)廳(ting)(ting)服(fu)(fu)(fu)務項目(mu)，新(xin)增(zeng)(zeng)團膳業務收(shou)(shou)入143萬(wan)元，進一步(bu)提(ti)升(sheng)政企物業服(fu)(fu)(fu)務市(shi)場占有(you)(you)率。錦鯉餐(can)廳(ting)(ting)精準捕捉節(jie)(jie)日經(jing)濟熱點，貼合年輕客群消費(fei)偏好，常態化推出高性價比(bi)特(te)(te)色套(tao)餐(can)，有(you)(you)效(xiao)激(ji)活(huo)門店客流、拉動營(ying)(ying)收(shou)(shou)增(zeng)(zeng)長(chang)(chang)(chang)(chang)，節(jie)(jie)假(jia)日等重(zhong)要消費(fei)節(jie)(jie)點營(ying)(ying)收(shou)(shou)均(jun)實現同(tong)(tong)(tong)比(bi)大幅增(zeng)(zeng)長(chang)(chang)(chang)(chang)，多(duo)(duo)次斬獲商圈營(ying)(ying)銷(xiao)(xiao)佳績，市(shi)場影響(xiang)力與(yu)號(hao)召力持(chi)續提(ti)升(sheng)。線(xian)上運營(ying)(ying)體系持(chi)續迭代完善，依托旗(qi)下(xia)歷(li)史建(jian)筑(zhu)底蘊、非遺文(wen)化特(te)(te)色，深耕抖音、大眾點評、小紅書(shu)、視頻號(hao)等新(xin)媒體矩陣，通過常態化直播(bo)帶貨、線(xian)上套(tao)餐(can)售(shou)(shou)賣、微(wei)商城運營(ying)(ying)等多(duo)(duo)元化模式，拓寬數字化增(zeng)(zeng)收(shou)(shou)渠道。其中(zhong)，索菲特(te)(te)酒店餐(can)飲開(kai)展自主直播(bo)21場，鹵味品類線(xian)上創收(shou)(shou)近5.8萬(wan)元，微(wei)商城上半年銷(xiao)(xiao)售(shou)(shou)額突破220萬(wan)元；皇冠假(jia)日酒店線(xian)上運營(ying)(ying)成效(xiao)亮眼，直客通套(tao)餐(can)及(ji)儲值(zhi)卡銷(xiao)(xiao)售(shou)(shou)額同(tong)(tong)(tong)比(bi)增(zeng)(zeng)長(chang)(chang)(chang)(chang)60%，抖音直播(bo)收(shou)(shou)入同(tong)(tong)(tong)比(bi)增(zeng)(zeng)長(chang)(chang)(chang)(chang)26%，創新(xin)外(wai)賣營(ying)(ying)收(shou)(shou)同(tong)(tong)(tong)比(bi)增(zeng)(zeng)長(chang)(chang)(chang)(chang)124%，線(xian)上數字化渠道已成為餐(can)飲板(ban)塊(kuai)穩定增(zeng)(zeng)長(chang)(chang)(chang)(chang)的核心(xin)支(zhi)撐(cheng)。

深化(hua)精(jing)細(xi)精(jing)益管(guan)理(li)，降本增效夯(hang)實(shi)根基

在業務規模(mo)提(ti)質(zhi)擴容的同(tong)時，人(ren)民大廈堅持向(xiang)內挖潛、向(xiang)管(guan)(guan)理要(yao)效(xiao)(xiao)益，以精(jing)細化(hua)、標(biao)準(zhun)(zhun)化(hua)管(guan)(guan)控(kong)(kong)(kong)體(ti)系，全方位提(ti)升企業運(yun)營質(zhi)效(xiao)(xiao)。各經營板塊嚴格(ge)落(luo)實(shi)成(cheng)本管(guan)(guan)控(kong)(kong)(kong)、能(neng)耗(hao)治理、人(ren)力(li)優化(hua)等重(zhong)點舉(ju)措，構建業務增長(chang)、成(cheng)本可(ke)(ke)控(kong)(kong)(kong)、效(xiao)(xiao)能(neng)提(ti)升的良性(xing)發展格(ge)局(ju)。西安皇冠假日酒店優化(hua)能(neng)源管(guan)(guan)控(kong)(kong)(kong)方案(an)，精(jing)準(zhun)(zhun)壓(ya)降(jiang)能(neng)耗(hao)支(zhi)出，上半年能(neng)源費用較(jiao)預算節(jie)約(yue)43萬(wan)元(yuan)；通過(guo)重(zhong)構采購(gou)流程、完善成(cheng)本管(guan)(guan)控(kong)(kong)(kong)體(ti)系，累計節(jie)約(yue)各項成(cheng)本費用超38萬(wan)元(yuan)。索菲(fei)特酒店科學優化(hua)人(ren)員排班、精(jing)簡優化(hua)人(ren)員配置，人(ren)力(li)成(cheng)本同(tong)比(bi)減少20.4萬(wan)元(yuan)；常態化(hua)開展設施(shi)設備巡檢(jian)、技術改造升級，有效(xiao)(xiao)降(jiang)低(di)設備損耗(hao)與運(yun)營能(neng)耗(hao)，上半年綜合能(neng)耗(hao)同(tong)比(bi)下降(jiang)6%，能(neng)源支(zhi)出同(tong)比(bi)減少30.9萬(wan)元(yuan)，真(zhen)正實(shi)現(xian)了經營穩(wen)步增長(chang)、管(guan)(guan)理高效(xiao)(xiao)可(ke)(ke)控(kong)(kong)(kong)、成(cheng)本精(jing)準(zhun)(zhun)壓(ya)降(jiang)的良好成(cheng)效(xiao)(xiao)。

下一(yi)步(bu)，人民(min)大廈將(jiang)持(chi)續(xu)堅守(shou)雙(shuang)市場(chang)發(fa)展戰略布局，持(chi)續(xu)優(you)化(hua)國內外客源(yuan)結構，迭代升(sheng)級產品(pin)體系與服務(wu)(wu)品(pin)質。持(chi)續(xu)做強高(gao)端涉(she)外接(jie)待(dai)主業(ye)、做優(you)本土民(min)生消費(fei)服務(wu)(wu)、做實企(qi)業(ye)精(jing)細化(hua)精(jing)益管理，穩步(bu)推動各業(ye)務(wu)(wu)板(ban)塊提(ti)質增(zeng)效、穩進向(xiang)好，持(chi)續(xu)筑牢企(qi)業(ye)核(he)心(xin)競爭優(you)勢，護航(hang)企(qi)業(ye)實現長效健康高(gao)質量發(fa)展。